On April 13, 2024 Deli Tools Worldwide Partners Conference was held in Guangzhou, China. Charlie Huang, Managing Director of Deli Brand International, and Boen Jiang, Director of Deli Tools International, along with numerous company leaders and nearly a hundred outstanding distributor partners from around the world, gathered together to witness the milestone achievements of Deli Tools and explore the future development direction and strategies for Deli Tools' international expansion. With the theme "Founding for success," the conference showcased Deli Tools' diverse product line and highlighted the technological advancements of the latest lithium-ion platform, aiming to collaborate with global distributor partners to enhance Deli Tools' competitiveness in the global market and embark on a new pinnacle of internationalization for Deli Tools.
For the globalization from product to brand, Deli Tools vigorously promotes deep localization of overseas brands
Deli Tools has always adhered to the mission of "To develop products and services that meet the needs, exceeding the expectation of customers across the globe." and considers "globalization" as the group's top strategic priority. With the belief in building an internationally leading brand, Charlie Huang, Managing Director of Deli Brand International, stated that Deli Brand possesses the necessary attributes for internationalization. He further elaborated on Deli Group's goals and strategies for internationalization, using the example of Deli Stationery's overseas development phase, and shared insights into Deli Tools' future development direction. As Charlie Huang emphasized, Deli will continue to strive and work together with global distributors to create an international brand!
As a leading brand in the tools industry for comprehensive solutions across various scenarios, Deli has established a robust marketing system. Deli is committed to empowering global partners in online distribution by assisting in store establishment and operation, product promotion, warehousing, logistics management, and providing comprehensive support. In terms of offline distribution channels, Deli concentrates its core resources, implements effective measures to promote exhibitions, marketing events, and brand store construction. Furthermore, Deli builds professional sales organizations to assist distributors in expanding channels and meeting evolving market demands and customer expectations, ultimately establishing Deli Tools as a globally renowned brand!
Empowering global distributor partners comprehensively and creating a globally renowned tool brand
Boen Jiang, Director of Deli Tools International, analyzed the development trends in the tools industry. He highlighted the increasing dominance of top brands or factories in the tools industry and the growing significance of lithium-ion trends and specialized manual tools. Boen Jiang stated that the next three years would be a period of rapid development and a crucial foundation-laying period for Deli Tools' future growth. Deli Tools will continue to drive technological iteration and product innovation, infusing its entire product range with technological prowess and developing over 4,000 SKUs. Boen Jiang provided detailed insights into Deli Tools' goals and development strategies for the next three years, including market investment and team building, to deliver superior products and services to global users.
Aiden Huang, Director of Deli E-commerce International, analyzed the status and trends of global E-commerce, highlighting the key factors driving future growth in global E-commerce. He summarized the development path and achievements of Deli E-commerce, noting that Deli E-commerce is already present in over 40 core countries and on more than 80 platforms, achieving leading positions in multiple categories on over 20 platforms. Deli has accumulated unique e-commerce assets and achieved fruitful results in the E-commerce business. Aiden Huang provided detailed explanations on empowering customers in multi-dimensional and deep-level ways in E-commerce business, including store establishment, platform resource integration, and warehouse and logistics system construction, showcasing the grand blueprint of Deli's e-commerce development to the audience.
Building a professional product matrix, Deli Tools embarks on the path of high-end Chinese brand shaping
In the fiercely competitive low-to-mid-end manufacturing sector of the Chinese tools industry, the influence of top brands has become increasingly apparent. Leveraging its experience and brand positioning in stationery brand globalization, Deli Tools aims to create a mid-to-high-end Chinese tool brand that caters to professional user groups.
Deli Tools attaches importance to in-depth market research: Deli Tools conducted extensive market visits and user surveys in more than 20 countries within a year. In terms of hand tools, Deli collaborated with a German design team to upgrade the entire product line's design and maintained strict control over product quality, laying the foundation for competing in the high-end brand segment. In the field of power tools, Deli embraced the global trend of lithium-ion technology and released a self-developed lithium-ion platform, employing three-electric technology, thereby achieving product quality on par with top-tier brands worldwide. Deli will continue to invest in research and development, focusing on advanced blade battery technology, next-generation motor technology, providing consumers with comprehensive solutions for various tool applications.
For over 40 years, Deli brand has been deeply cultivating the Chinese market, taking on the responsibility of being a leading globalized cultural and creative enterprise with technology. With precision manufacturing and technological innovation, Deli Tools has been leading the global tools industry forward. The successful convening of the 2024 Deli Tools Worldwide Distributors Conference demonstrates Deli Tools' determination to serve the global market. Deli Tools looks forward to working together with its global distributor partners, advancing hand in hand, cooperating for mutual success, and achieving great accomplishments.
